Blog · notes from the work
Notes on design, building and AI.
Short, practical posts about how I plan, design and build websites and products. No fluff, just what I've learned shipping 150+ projects.
What a redesign
really costs
really costs
How Much Does a Website Redesign Cost in 2027?
The real price drivers behind a website redesign, what each budget level buys, the costs nobody mentions, and how to get a quote you can trust.
Read the postDesign it.
Build it.
Build it.
Why I design and build my own work
The handoff between designer and developer is where good ideas quietly die. Here is what changes when the same person does both.
The 5-second
test
test
A landing page checklist I use on every project
Ten questions I ask before a page goes live, from the five-second test to what happens after someone clicks the button.
AI that
earns its place
earns its place
Adding AI to a product without making it weird
A practical way to decide where AI actually helps your users, and how to design it so people trust it.
Webflow or
WordPress?
WordPress?
Webflow, Framer or WordPress: how I choose
There is no best platform, only the right one for your team. Here is the short decision guide I share with clients.
