Start with a boring task
The best AI features I have shipped removed a chore: summarising a long thread, drafting a first reply, sorting messy data. Nobody asked for “AI”. They asked for less busywork.
Show your work
People trust AI output more when they can see where it came from. Link to sources, show the input it used and make it easy to edit the result.
Design for wrong answers
AI will be wrong sometimes. Design the undo, the edit and the “this is not right” button from the start, not after the first complaint.
Measure the chore, not the feature
Track how much time or how many steps the feature saves. Usage alone can hide a feature people open out of curiosity and never use again.
