Investment firm website
A website for a growth-capital firm that funds tech startups. Clear lending options, proof from founders and one obvious next step: apply for funding.
The brief
Altmaven Capital gives tech startups growth capital: term loans, working capital, revenue-based financing and private equity. The site had to feel as solid as a bank while still speaking to founders, and make "Apply for funding" the obvious next step on every page.
What I designed
Home
The full story, from lending options and industries to founder quotes and contact.
Debt financing
A page for founders comparing loan options, built from the same sections.
Startup financing
How revenue-based funding works, in three simple steps.
The approach
One clear action
"Apply for funding" sits in the hero and comes back after each key section, so it's always one click away.
Short money terms
Lending options become four quick facts: up to 5-year term, early payback, warrant-free and interest-only.
Proof from founders
Client logos sit next to their quotes, set large so they read as trust, not decoration.
Reusable sections
Shared hero, card and contact blocks, so new pages are quick to add and still look the same.
Screens03
